You were never taught to Negotiate.
That ends here.
I negotiate multi-million deals. I make you dangerous at the table.
Work with me!
Negotiation isn't a business skill. It's a life skill.
Meet the founder
What Most people Know About Me :
Firdaoussi nouzlat Assoumani
Negotiator-in-Chief
Most people know me for my results.
Seventeen years in procurement. €250-500 million negotiated across four continents (Europe, Asia, the Middle East, America).
I've closed deals for Ipsen, Coca-Cola, Alstom, Faurecia and Le Groupment les Mousquetaires..
I've bought production lines, high-engineered machinery, sprinkler systems, electronic safety equipment without an engineering degree. Just curiosity and the willingness to ask questions until I understood.
They know the strategist. The woman who reads a room before she reads a contract. Who builds trust faster than most can close a deal.
They've seen me in boardrooms: calm, precise, unshakable.
They know the strategist. The woman who reads a room before she reads a contract. Who builds trust faster than most can close a deal.
But here's what most people don't know: I've been negotiating my whole life.
And it's all true.
What Most People Don't Know About Me :
I've been negotiating my whole life.
At seven years old, I wanted new clothes for school. My mother had done what she could. The rest was up to me.
So I started a business. I baked coconut rice cakes. Sourced the materials. Even outsourced one aspect of the process I couldn’t handle myself. Sold every last one. I got my clothes.
That summer taught me everything: Know what you want. Find the people who can help you get it. Make it happen.
I've been doing it ever since.
My toughest negotiation wasn't in a boardroom. It was with my mother.
She believed in safety, tradition, and the life society expected of women. I believed in freedom, truth, and walking my own path.
I learned that communication isn't about convincing. It's about understanding. Two truths can coexist without either one winning.
The woman who taught me to negotiate my whole life wasn't in a business school. It was my mother.
For a long time, I struggled with rejection and abandonment. I was terrified of being rejected by my own family, so I became a people-pleaser who overdid everything just to be loved.
I was fiercely ambitious and a high achiever but I was so hard on myself that I never celebrated my wins. I just moved to the next goal. What's next? What's next? I thought competition was the only way to succeed.
I was wrong.
The best negotiations don't happen when you're fighting to win. They happen when you create space for everyone to win.
One of my clients came to me in a crisis. Engaged to a man in Europe, living in Asia. She felt trapped. I asked her one question: "What does he actually pay for?"
That day, she had a financial breakthrough. A week later, someone offered her a $10 million contract. She said: "I'm going to negotiate that deal myself. And I'm keeping the results."
That's the transformation I create. Not just in boardrooms in lives.
Today I work in two ways:
Either I negotiate FOR you.
Or I make you dangerously good at negotiating for yourself.
Whether I'm closing your deal or teaching you to close it yourself, the result is the same:
You get what you want. You keep your integrity. And everyone walks away feeling like they won.
I give my clients permission to ask.
To embody power. To show up with clarity, presence and trust.
Because I learned that at seven I've been teaching it since.
This is FIRDA GLOBAL
The vision
FIRDA is a company of the heart, born from a deep desire for transformation.We believe in the power of negotiation that lives within each of us.We aspire to a world where businesses perform with ethics and humanity. A world where exchanges are honest, respectful, and sources of mutual empowerment.
Our mission
FIRDA trains tomorrow’s negotiators to:Be clear about what they truly want
Dare to ask by shifting their posture
Create relationships built on genuine trust.
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Our Services
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Services for Companies
The 8-FIgure deal
For strategic deal above 10M.
I step in as your Chief Negotiator
so you don’t leave millions on the table.
I architect and negotiate the deal for you,
from strategy to signature.
For mission-critical contracts up to 10M.
I bring the same precision as on 8-figure deals
so you stop signing agreements that don’t really serve you.
Fees: custom, based on scope and urgency.
The Power deal
Services for CEOs
The Axis
Clarity and Recalibration
You don't need more thinking. You need a true axis.
One session. Lasting direction.
The Negotiation Room
Negotiation Practice
Negotiation is not a breakthrough. It's a practice.
You train with me until it feels natural.
The Intensive
Dangerously Good at Negotiating for yourself
This is not strategy. This is embodiment.
You don't negotiate harder. You negotiate from presence.
Services for Individuals
1:1 Coaching
Private
This is not a program. This is access.
For women who runs empire.
I am your secret weapon.
By invitation only.
Testimonials
"Thank you to Firdaoussi nouzlat for supporting us over the past year and for agreeing to renew her partnership with Groupement Les Mousquetaires.There are many exciting procurement projects ahead and valuable negotiations to come.We can always rely on her positive attitude and professionalism.Looking forward to continuing our collaboration at Parc de Tréville."
Jérôme Besneux | Non-Merchandise Procurement Director - Equipment and New Energy, Groupement Les Mousquetaires
Firdaoussi nouzlat is a smart and fast learner who consistently strives to add value and contribute positively to team efforts.
In various situations, she has demonstrated strong analytical and excellent communication skills.
Her experience and potential for further development make her a valuable addition to any procurement team..
Stephane Maillard | Sourcing / Procurement Leader Supporting Company Strategy
Firdaoussi nouzlat adapted very quickly and demonstrated the added value that procurement brings to Capex projects, with a high level of professionalism.
Samuel Labbé | Procurement Director - Packaging, Process and Services,
Agro Mousquetaires
Firdaoussi nouzlat demonstrates a strong ability to develop and implement strategy, combined with excellent analytical skills and a solid command of negotiation. These are key strengths I observed while working alongside her.
She is rigorous, well-organised, and a great listener - truly an essential asset to any organisation.
Verley Mpasi | Electronics Commodity Manager, Carestream Dental
"Before working with Firdaoussi nouzlat, I feared my “savior mode” would lead me to undervalue a deeply important, soul-aligned project. I knew my worthbut couldn’t fully stand in it.
Working with Firdaoussi nouzlat transformed everything. I learned that negotiation isn’t about talking, It's about feeling the value of my work in my body. Patience and silence became my greatest strengths and I now apply this to every negotiation.
Her true gift is her presence. She doesn’t convince you of your worth. She guides you to feel and embody it for yourself, at your own rhythm. That’s what creates lasting transformation.."
Estelle Bayiha | Money Psychology Expert & Mentor to Female Entrepreneurs
“Her presence made me feel immediately seen, safe, and supported.
She embodies the work - her experience is something you feel, not just hear.
Her compassionate yet razor-sharp feedback created real, lasting growth.”
Kelly McLeod | Dedicated student, practitioner and teacher of the ancient way of Qigong, illuminating the path to vitality.
Before working together, I was struggling to step out of my comfort zone and fully own my value.
Through our work, I was reminded of my past wins and began to feel more deserving shifting how I show up in negotiation and leadership situations. Now, I approach these moments with confidence and the mindset of “what do I have to lose by asking?”
What stood out most was how personable and supportive the experience felt. It naturally built my confidence in a way that feels lasting.
I would absolutely recommend working together especially for anyone ready to step up and trust their worth.
Vanessa Marschner, Executive Assistant at Power Leaves Corp.
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Let's Connect
Let's Talk
The Right Conversation Changes Everything.
Tell me where you are. I'll tell you what's possible..
